TNS Connected Life 2015 Other TNS Websites Argentina Australia Austria Belgium - TNS Dimarso Belgium - TNS Opinion Brazil Chile China Czech Republic Denmark Germany Finland France Greece Hungary Italy Lithuania Mexico Netherlands Norway Poland Portugal Russia Spain Serbia Slovakia South Korea Sweden Turkey Ukraine United Kingdom United States Worldwide offices Global offices Client Login Other TNS websites Home Who we are What we do News & insights Join TNS Contact us Home › Get connected Is your brand connecting? Strategy Activation Performance eBook Contact us Numerous touchpoints, multiple channels and fleeting connections - with more choice and more opportunities, how can you be sure you’re making the right decisions? And how do you plan, activate and optimise marketing strategies in today’s disrupted world? Scroll down to hear more from CEOs and marketing experts. Set a strategy that evolves with your audience Explore our data tool Getting under the skin of your target audience remains at the heart of successful marketing. By anticipating what drives people you can uncover the right opportunities for growth and create irresistible brands that always stay ahead. Delve into some of the data covered by Connected Life, the world’s most comprehensive study of the connected consumer. Reaching 60,500 people across 50 countries, find out how it can help you answer key strategic questions. Solve the problems we’re all facing … How can you attract and engage with connected consumers in your category? What global trends in connectivity are influencing your markets? How can you uncover new opportunities to grow existing brands? How can you identify new growth opportunities through digital innovation? Next Prev Activation Harness opportunities through insight-driven activation Consistent, creative, relevant – criteria we all know marketing activity needs to meet. However, the ever-changing landscape means we can no longer assume what people want. By drawing learnings from a range of data sources, it’s now possible to understand people’s thoughts, feelings and desires. This allows you to constantly evolve, so your brands live in the moment. Watch experts talk about how brands are driving great marketing activation. Answer the niggles that are keeping you awake… How can you deliver a consistent brand experience across touchpoints? How can you make your marketing more relevant for the 24/7 world we live in? Where and how can you convert omni-channel shoppers to buyers? How can you optimise product launches in a connected world? Next Prev Performance Assess your impact to stay ahead of the game The right product and content, in the right place, at the right time will get the best outcome. Nail this and you’ll make sure people have an enjoyable brand or shopping experience. You can then take a look at how you’ve performed, across all channels, to gauge how successful your attempts to woo people have been. This provides the intel required to continually improve your approach, creating loyal brand ambassadors along the way. Hear experts talk about the biggest challenges in measuring performance. Get a bit of therapy… How can you effectively evaluate performance and get advance warning of opportunities or potential risks? How do you improve the ROI of media, customer experience and retail spend across touchpoints? What role is different media playing in the brand funnel and how do you optimise? Next Prev Download the eBook What are the five biggest opportunities when planning, activating and optimising marketing strategy in today’s disrupted world? Download Here Contact Us Jonathan Sinton Digital Director +1 212 9916 090 Our expertise Brand & Communication Customer Strategies Digital Innovation & Product Development Qualitative Shopper Our key research tools Concept eValuate ConversionModel Matrix NeedScope TRI*M ValueManager Key sectors Automotive Finance FMCG Political and Social Technology A-Z services Growth challenges Create loyalty and new spend Acquire new customers Launch new products and services Explore new markets